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Marketing Executive at KENNETH & CO PTE. LTD.

Marketing Executive

KENNETH & CO PTE. LTD. Singapore Permanent

Marketing Generalist

In this role, you will be required to assist the marketing team in its marketing activities and will be responsible for a wide variety of tasks – for example, email marketing, content marketing, digital, social and strategies curation to increase sales, brand awareness and equity in the company.

The incumbent should be resourceful and independent to work in a small team. You must also be comfortable to work closely with your supervisor to complete tasks as required. This includes performing support duties that are not limited to: CRM Database Management, Analytics Report, Developing and Managing Marketing materials and software tools.

Main Responsibilities:

Social Media, Design and Content Marketing

- Build, schedule and report on email marketing, Online and Broadcasting initiatives

- Provide assistance in the creation of graphics and illustrative copies

- Monitor online marketing, social media trends and best practices

- Design, develop, and distribute Written Content Marketing Deliverables

- Assist in Social Media Marketing: Content Calendar Planning / Analytics & Management

- Launching new online and offline campaigns [Paid / Non-Paid]

- Develop marketing materials and shareable content i.e., brochures, pamphlets, landing pages, videos and statistic advertisements, blog articles, social media posts

Strategies and Marketing Plans

- Facilitate and research the potential pitfalls of our PPC marketing campaigns

- [Project Basis] Communicate with vendors / clients directly when needed

- Brainstorm with the business development team to ideate new marketing strategies

*Note: You will be required to work on any other ad hoc task relevant to the marketing function.


- Diploma in Marketing/Communication & Media Mgmt/Business or Bachelor’s Degree in Marketing, Communications or other relevant field

- Good written & communication skills esp. in English Language for written purposes

- Have at least 1/2 years of experience in content related role / advertising [Preferable]

- Fresh graduates are welcome to apply

- Proficient in Designing Software - Canva, Adobe Products

- Ability to multitask, meticulous and possess good time management

Candidate must be responsible and resourceful


Recommended Skills

  • Adobe
  • Advertising
  • Attention To Detail
  • Business Development
  • Creativity
  • Customer Relationship Management
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