Industry Guide
Industry Guide


While most brick and mortar stores faced difficulty during the pandemic due to the drastic fall in foot traffic, the success stories pivoted on digital solutions – contributing to an e-commerce boom that continues even now. Small businesses are on the lookout for young employees that will help kickstart their mobile operations, while established names have positions to offer as they expand.
Industry Guide 2021: E-Commerce
Fast Facts
10 Bn
Singapore is projected to hit almost US$10 billion in online sales this year
The total online spend for the average Singaporean consumer increased by 31% since last year
Government plans to launch two 5G networks by 2025
Industry Outlook
In general, e-commerce is experiencing a boom in hiring on two fronts. First, retailers are increasingly looking to hire those with digital skills to help their businesses grow on e-commerce platforms. Apart from jobs, there are also traineeships, internships and attachments available.

Secondly, existing e-commerce players are looking to expand. These include large Chinese e-commerce groups such as Zall Smart Commerce, as well as local names like Shopee and Lazada. All this indicates continued growth in the e-commerce sector, and job opportunities to match.
Key Skills
  • Digital skills
    Digital skills
  • Problem solving
    Problem solving
  • Independent starter
    Independent starter
  • Explorative
    Explorative and willing to try new things
Relevant Jobs

E-Commerce Executive

  • Local diploma or degree
  • 0 - 2 years' experience
  • $2,500 - $3,000/month
  • An e-commerce executive manages e-commerce functions, typically reporting to the manager or head of the e-commerce team. These may include monitoring social media platforms, generating sales on e-commerce platforms, replying to online sales inquiries and generating insights on consumer growth. This is a junior position with opportunities for promotion depending on performance, so those who want to take up e-commerce as a career should consider it.

E-Commerce Manager

  • Diploma or degree in Business Administration or related field
  • 3 - 4 years' experience in e-commerce
  • $3,500 - $5,000/month
  • An e-commerce Manager spearheads the company's e-commerce marketing strategy, be it on existing online sales platforms or setting up a website for the company itself. The e-commerce Manager would work closely with the relevant internal stakeholders to plan and execute digital marketing for campaign launches, collaborate with stakeholders and develop online marketing strategies. This is a senior role that often requires experience in the sector.

SEO Executive

  • Diploma or degree in related field
  • 3 - 4 years' experience in e-commerce
  • $2,800 - $3,500/month
  • An SEO Executive specialises in researching marketing trends and buyer behaviour, to conceptualise and optimise a company's SEO strategy to take advantage of these patterns. This usually involves implementing digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Display, YouTube), as well as maintaining and updating company-owned media such as websites, marketing, email software and CRM software.

Sales Executive

  • Diploma or degree in Business, Sales and/or Marketing Management
  • 1 - 2 years relevant experience
  • $2,000 - $4,000/month
  • A Sales Executive in an E-Commerce business typically handles the same job tasks as a sales representative in any company, just with greater focus on a digital sales process. This means ensuring high levels of customer satisfaction by delivering excellent service, ascertaining customer's needs and recommending and displaying items that meet these, and managing point-of-sale processes. They also have a role in maintaining inventory accuracy and stocktaking. This is an ideal position to get started in the e-commerce sector.